International singing sensation Adam Levine is best known as the lead singer for popular music band Maroon 5. But did you know that he’s also an actor, record producer and entrepreneur? He’s also a coach on the popular NBC reality TV show “The Voice.” Without a doubt, the 38-year-old Levine has proven himself to be an extraordinarily talented and gifted performer.
Levine was born and raised in Los Angeles, California. At the age of 15, he started his musical career by launching a garage band, Kara’s Flowers, with a few of his high school friends. In the band, he was the lead vocalist and guitarist. The band released only one album – The Fourth World – in 1997, but it did not gain any real traction, and the band later broke up. But that initial experience later paid off in 2001, when the band re-formed, added a new guitarist (James Valentine) and renamed themselves Maroon 5. From there, the rest is history.
Levine officially launched the pop rock band Maroon 5 in 2001. In 2002, the band’s first album (Songs About Jane) went multi-platinum, and paved the way for him to become an international singing sensation. Since 2002, Maroon 5 has released four more albums, each of them seemingly more popular than the last. In 2007, the band released It Won’t Be Soon Before Long, and followed that up with Hands All Over (2010), Overexposed (2012) and V (2014). He has also released two singles, “Don’t Wanna Know” and “Cold.”
It’s not only that Maroon 5 has turned into one of the bestselling bands in the world – they have also been critically acclaimed, picking up a number of awards. For his role with Maroon 5, Levine has picked up 3 Grammy Awards, 2 Billboard Music Awards, 2 American Music Awards, an MTV Video Music Award and a World Music Award.
While Maroon 5’s first two albums had their share of hits and Grammy-nominated songs, it wasn’t until 2010 that the band really became a household name with the release of “Moves Like Jagger.” The single became the ninth-bestselling digital single of 2011 with sales of 8.5 million copies. In later interviews, Levine would credit that song with “totally reviving the band.” In fact, ever since 2007, rumors had been circulating that Maroon 5 would be breaking up. The success of Hands All Over put an end to those rumors.
In 2012, the band opted for a more dance-driven approach with the release of Overexposed. And that really paid off for Levine and his band mates. The album and its lead single, “Payphone,” resulted in the band’s second Grammy win for “Best Pop Vocal Album.” The group also picked up a Grammy nomination for “Best Pop Duo/Group Performance.”
That led to the band’s fifth studio album, appropriately named V. The group quickly released five singles from the album, and then kicked off the Maroon 5 World Tour, which firmly established the group as one of the most popular in the world.
NBC reality TV show “The Voice”
Of course, there’s more to Adam Levine than just being one of the most popular and successful singers in the world. He’s also a voice coach for the NBC reality TV show “The Voice.” He has been on “The Voice” since 2011, which has led to a string of nominations and awards. In 2011, 2013 and 2014 he was nominated for a Teen Choice Award. And in 2013, he was nominated for People’s Choice Award for Favorite Celebrity Judge.
Other film and TV
Levine’s charismatic personality has led to a number of other film and TV appearances. In fact, in 2012, he made his acting debut in the film “Begin Again.” That led to an appearance in the 2015 film “Pitch Perfect 2” (where he played himself),as well as appearances in “Klown Forever” (2015) and “Popstar: Never Stop Never Stopping” (2015).
On TV, Levine first appeared in an episode of “Beverly Hills, 90210” back in 1997. That was when he was still a member of his first rock band, Kara’s Flowers. He has appeared 7 times on “Saturday Night Live” as a musical guest or host. In 2009, he appeared in an episode of “30 Rock.” Then, in 2012, he appeared in 3 episodes of “American Horror Story: Asylum.” In 2013, he appeared in one episode of “Family Guy” and in 2016, he appeared in one episode of “Broad City.”
Starting in 2008, Levine has engaged in a number of business and entrepreneurial ventures that have largely leveraged his success as a pop music star. In 2008, for example, Levine created the First Act 222 Guitar, which was available for sale at Target retail stores. In February 2012, Levine founded his own record label, known as 222 Records.
But that was only the beginning of extending his brand into other fields. In 2013, for example, Levine worked with ID Perfumes to created a unique fragrance named after him. The fragrance range includes scents for both men and women and his sold at Macy’s department stores in bottles that are shaped like microphones. In 2013, he also became a celebrity spokesperson for Proactiv, a company that sells acne-fighting products. In 2013, at the peak of his popularity, he worked out a deal with Sears Holdings (which owns K-Mart and ShopYourWay) to create a menswear collection that is sold in 500 K-Mart stores and online. In his interviews, Levine has credited the unique collaboration for giving him total creative control – so if you’re buying a shirt or jacket with his name on it, you can be assured that it’s something that Levine would wear himself.
A winning formula for total success
As you can see, Levine has enjoyed incredible success in so many different fields. His work as a music artist is by now unquestioned, thanks to record sales and so many Grammy nominations. According to The Hollywood Reporter, Levine now makes more than $35 million each year from all of his related artistic projects – and that doesn’t even include the money he makes from his recent fragrance and menswear deals. And, best of all, he got a star on the Hollywood Walk of Fame in February 2017.
Going forward, what can we expect from Adam Levine? It could be the case that we’ll see even more success from his record company, 222 Records. One of the first people signed to the label is Tony Lucca, a member of Team Adam on Season 2 of “The Voice.” He’s now working on building out that record label, including more of an emphasis on distribution, marketing and PR.
Based on Levine’s tremendous success with Maroon 5, it could be the case that we’ll be hearing another record drop from them soon, followed up by another mega-world tour. In 2017, Maroon 5 released a video for the song “Cold,” which will debut on their upcoming studio album. For all these reasons, Adam Levine is now perhaps one of the most recognizable celebrities in the world.