Currently alive, at 96 years of age.
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1922- He was born on the 29th day of November this year in Montreal, Quebec, Canada.
1939 – Before founding the IFBB, he published the first issue of Your Physique magazine. He began his publishing empire with $7 at age 17, after building his own barbells out of junked car wheels and axles.
1968 – Twenty-nine years later, in 1968, the publication was renamed Muscle Builder magazine.
1982 – The name changed again to Muscle & Fitness.
1983 – He was named "Publisher of the Year" by The Periodical and Book Association.
1999 – His Bodybuilding Hall of Fame was launched.