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Vernon, Lillian(Lillian Menasche, Mrs. Lillian Vernon Katz)
1927 - Lillian Vernon was born Lilly Menasche in Leipzig, Germany. Lillian Vernon, 75, is founder, chairman and chief executive officer of Lillian Vernon Corporation, a specialty catalog and online retailer that she founded 52 years ago on her kitchen table.
1949 - She attended New York University, but, like many women at the time, left after two years to get married.
1951 - A 4-month pregnant Lillian Vernon started her mail order business. Her goals were modest at first: earn a few extra dollars to pay household bills and keep occupied while awaiting the birth of her child.
1954 - Her company took over a storefront for a warehouse. She rented a building next door for her monogramming operation, and a store across the street became the shipping department.
1956 - The Lillian Vernon catalog was born--16 pages in black and white, mailed to 125,000 customers who had responded to her ads.
1965 - Lillian Vernon Corporation was formed and five years later annual sales soared past $1 million for the first time as women began flooding the workplace and had less time to shop.
1995 - Her company went online, becoming one of the first retailers to market gift, houseware, gardening, holiday, and children's products over the internet.
1996 - She wrote memoir "An Eye for Winners: How I Built One of America's Greatest Direct-Mail Businesses".
2003 - Lillian Vernon, headquartered in Rye, New York, shipped 4 million orders and posted sales of $259 million.
Page last updated: 11:58pm, 06th Mar '07 |
Related Books
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An Eye for Winners, An: How I Built One of America's Greatest Direct-Mail Businesses--And So Can You by Lillian Vernon (Paperback - Dec 17, 1997) It Took $2,000 And A Dream: The Inspiring Story Of How One Woman Built A Multi-Million Dollar Company"I never gave much credence to conventional wisdom or common prejudices. My family needed a... ![]() |
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An Eye For Winners - How I Built One of the Greatest Direct-Mail Businesses by Lillian Vernon (Hardcover - Jul 26, 1996) |
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Extending your brand into B2B marketplace.(Midyear review: office equipment * advertising * public relations * marketing * education * training)(Business ... from: Westchester County Business Journal by Lillian Vernon (Digital - Jun 28, 2004) This digital document is an article from Westchester County Business Journal, published by Thomson Gale on June 28, 2004. The length of the article is 425 words. The page length shown above is based... Available for download now |
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In her own words.: An article from: Westchester County Business Journal by Lillian Vernon (Digital - Feb 19, 2001) This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on February 19, 2001. The length of the article is 1588 words. The page length... Available for download now |
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Let the web be your personal shopper. (Gift Guide).: An article from: Westchester County Business Journal by Lillian Vernon (Digital - Nov 5, 2001) This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on November 5, 2001. The length of the article is 568 words. The page length... Available for download now |
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Think like an entreprenuer; manage like a pro.: An article from: Westchester County Business Journal by Lillian Vernon (Digital - Apr 2, 2001) This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on April 2, 2001. The length of the article is 1582 words. The page length... Available for download now |
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