Sassoon, Vidal

1928 - Vidal Sassoon born on the 17th of January. Sassoon was born to humble Jewish parents in London, England; his father was from Thessaloniki in northern Greece and his mother, whose family were originally from Kiev, was born in London.

1963 - Created a short, angular hairstyle cut on a horizontal plane that was the recreation of the classic "bob cut." His geometric haircuts seemed to be severely cut, but were entirely lacquer-free, relying on the natural shine of the hair for effect. Sassoon is a father of modernist style and has also been a key force in the commercial direction of hair styling, turning its craft in to a multi-million dollar industry.

1966 - Married Beverly Adams. They had three children, including actress Catya Sassoon who died of a heart attack, in addition to an adopted son.

1980 - After moving to the United States, Sassoon had sold his name to manufacturers of haircare products and the multinational Procter & Gamble was applying his name to shampoos and conditioners sold worldwide.

1982 - Started the The Vidal Sassoon International Center for the Study of Antisemitism, or SICSA, a research center devoted to the non-political, interdisciplinary gathering of information about antisemitism.

1984 - He was the official hairstylist of the Los Angeles Olympics, and he hosted Your New Day, a stylish television show. He's the author of Cutting Hair the Vidal Sassoon Way. Peggy Moffitt, an early supermodel, said "Sassoon is to hair care what Picasso is to painting".

2002 - The chain of Vidal Sassoon salons was sold to Regis Corporation, thereby dissolving any connection between the brand.

2003 - It was reported that Sassoon was suing Procter & Gamble for destroying his brand by skimping on marketing in favor of the company's other hair product lines, notably Pantene. The next year it was reported that he was no longer associated with the brand that bears his name.