Faith Beryl Plotkin
1948 - Born in the United States.
1974 - The book concerned what to expect from American culture and business in the decade ahead, The Popcorn Report documented the projections she and her consultancy had been delivering the world's most powerful companies.
1990 - She correctly predicted the demand for "foodaceuticals," a word she coined to capture the benefits-added craze seen in supermarket products today (the Being Alive™ Trend), and four-wheel drives (Fantasy Adventure™), as well as the spiritual tenor of the millennium (Anchoring™).
1991 - She was a leading trend expert who published her first book, The Popcorn Report.
2006 - She was awarded a gold Effie award for her recent successes with InCulture Marketing.
Page last updated: 8:39am, 13th Jul '07