Esther Pauline Friedman
1918 - Esther Pauline Friedman, born on the 4th of July in Sioux City, Iowa. A wife and mother with no journalism experience, Esther "Eppie" Lederer. She was also the famous twin of rival advice columnist "Dear Abby" (Abigail Van Buren, the pen name of Pauline Esther Phillips), the wife of Budget Rent-a-Car founder Jules Lederer, and the mother of "Dear Prudence" (Margo Howard), the advice columnist for the online magazine Slate.
1955 - First took the job at the Chicago Sun-Times, replacing the previous writer on an advice column, "Ask Ann Landers." Eppie's no-nonsense, practical advice was a hit.
1960 - 1990 - She increased her readership in the newspapers and churned out half a dozen best-selling books, giving people advice on everything from wedding etiquette and in-law troubles to cancer and cross-dressing.
2002 - Died on the 22nd of June in chicago, Illinois due to Bone Cancer.
Page last updated: 3:27am, 10th Apr '07