Goizueta, Roberto Crispulo

US (Cuban-born) soft drink businessman

immigrated to US 1960, in wake of Fidel Castro's coup in Cuba

president of Coca-Cola Co. 1980-1981

CEO of Coca-Cola Co. 1981-1997

chairman of Coca-Cola Co. 1981-1997

oversaw Coca-Cola's acquisition of Columbia Pictures 1982 (sold off 1989)

oversaw introduction of Diet Coke 1982, caffeine-free Coke and Diet Coke 1983, New Coke (later Coke II) 1985

after failure of New Coke, reintroduced original Coke as Coke Classic 1985

oversaw introduction of Fruitopia drink line and OK Soda 1994