Bernays, Edward Louis
Born: Nov 22, 1891 AD
Died: 1995 AD, at 103 years of age.
1891 - He was born on the 22nd of November in Vienna, Austria.
1919 - He opened his office in New York in June.
1920 - He work for the American Tobacco Company, he sent a group of young models to march in the New York City parade.
- Bernays' favorite techniques for manipulating public opinion was the indirect use of "third party authorities" to plead for his clients' causes.
- Bernays' clients included President Calvin Coolidge, Procter & Gamble, CBS, the United Fruit Company, the American Tobacco Company, General Electric, Dodge Motors, and the fluoridationists of the Public Health Service.
- Bernays defined the profession of "counsel on public relations" as a "practicing social scientist" whose "competence is like that of the industrial engineer, the management engineer, or the investment counselor in their respective fields."
1995 - Edward Bernays died on the 9th of March.
Page last updated: 4:40pm, 06th Aug '07