Dawkins, [Clinton] Richard

British (Kenyan-born) ethologist, evolutionist, geneticist, and popularizer of evolutionary biology

wrote "The Selfish Gene" 1976 (revised edition 1989), "The Extended Phenotype: The Gene as the Unit of Selection" 1982, "The Blind Watchmaker: Why the Evidence of Evolution Reveals a Universe Without Design" 1986, "River Out of Eden" 1995, "Climbing Mount Improbable" 1996

pioneer of memetics

coined word "meme"