1944 – Born in May 20th in St. Marein im Mürztal, Styria. Austrian businessman.
1984 – Mateschitz “discovered” an energy drink that helped combat jet lag while on a trip to Bangkok, Thailand.
– With Chaleo Yoovidhya, the two men agreed to go into a partnership in which they each own 49 percent of the company while the remaining 2 percent is in a trust for Yoovidhya’s son.
1987 – Mateschitz carbonated the drink, named it Red Bull and began to market it in Europe in an aggressive, yet offbeat, style. Air shows, concerts, whitewater kayaking, motorcycle events, snowboarding, wind surfing, hang gliding and other extreme sports are all part of Red Bull’s marketing mix.
– The idea for the name and logo came from inspiration that the owner Dietrich Mateschitz received during a Thailand holiday, when he tried a sweet beverage called “Krating Daeng” or “red bull.”
1989 – Mateschitz first became involved in F1 as a personal sponsor to Grand Prix driver Gerhard Berger, a fellow Austrian.
2004 – According to Forbes, consumers drank 1.9 billion cans of Red Bull, which generated about $2 billion in revenue.