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Esther Pauline Friedman (Mrs. Eppie Lederer; Landers, Ann)

Born: 1918 AD
Died: 2002 AD, at 83 years of age.

Nationality: American
Categories: Columnist, Writers


1918 - Esther Pauline Friedman, born on the 4th of July in Sioux City, Iowa. A wife and mother with no journalism experience, Esther "Eppie" Lederer. She was also the famous twin of rival advice columnist "Dear Abby" (Abigail Van Buren, the pen name of Pauline Esther Phillips), the wife of Budget Rent-a-Car founder Jules Lederer, and the mother of "Dear Prudence" (Margo Howard), the advice columnist for the online magazine Slate.

1955 - First took the job at the Chicago Sun-Times, replacing the previous writer on an advice column, "Ask Ann Landers." Eppie's no-nonsense, practical advice was a hit.

1960 - 1990 - She increased her readership in the newspapers and churned out half a dozen best-selling books, giving people advice on everything from wedding etiquette and in-law troubles to cancer and cross-dressing.

2002 - Died on the 22nd of June in chicago, Illinois due to Bone Cancer.


Page last updated: 3:27am, 10th Apr '07

  • "If I were asked to give what I consider the single most useful bit of advice for all humanity, it would be this: Expect trouble as an inevitable part of life, and when it comes, hold your head high. Look it squarely in the eye, and say,"I will be bigger than you. You cannot defeat me."
  • "Nobody gets to live life backwards. Look ahead -- that's where your future lies."
  • "Class has a sense of humor. It knows that a good laugh is the best lubricant for oiling the machinery of human relations. Class never makes excuses. It takes its lumps and learns from past mistakes. Class bespeaks an aristocracy unrelated to ancestors or money. Some extremely wealthy people have no class at all, while others who are struggling to make ends meet are loaded with it. Class is real. You can't fake it. Class never tries to build itself up by tearing others down. Class is already up and need not attempt to look better by making others look worse. Everyone is comfortable with the person who has class because he is comfortable with himself. If you have class, you've got it made. If you don't have class, no matter what else you have, it won't make up for it."
  • "All married couples should learn the art of battle as they should learn the art of making love. Good battle is objective and honest--never vicious or cruel. Good battle is healthy and constructive, and brings to a marriage the principle of equal partnership."
  • "If you have love in your life it can make up for a great many things you lack. If you don't have it, no matter what else there is, it's not enough."