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Joey Fitts

Born: 1972 AD
Currently alive, at 42 years of age.

Nationality: American
Categories: Authors, Business Executives


Joey Fitts was born in the United States in 1972. Joey Fitts has spent his personal and professional life bridging the gap between people, information and performance. His passionate insights and unwavering drive have guided the information and performance development efforts of many of the world’s leading organizations.

Fitts is recognized as an authority on business intelligence, performance management, and strategy execution. A frequent international speaker, Fitts has presented in over 20 countries and been featured in newspaper, radio and magazine media across North America, Europe and Asia.

Joey Fitts is best known as co-author of the best-selling book, Drive Business Performance: Enabling a Culture of Intelligent Execution, published by John Wiley & Sons in April 2008. Among the rave reviews are analytics guru Tom Davenport’s testimony, "If you want to understand, explain, and predict your company's performance, buy and read this book." Microsoft CFO Chris Liddell says, “Providing everyone in the organization with a clear understanding of how day-to-day decision making and tactical execution relate to organizational success is critical to running a high performing business. Drive Business Performance provides specific and easy-to-follow guidance to deliver results. A must read for any organization seeking to win.”

Drs. Kaplan & Norton, of Balanced Scorecard fame, praise Fitts for moving "the field of performance management forward in important new directions." Business Finance Magazine cites Fitts as a “recognized authority on business intelligence and performance management.”

Fitts founded and led consulting firm Alliance Sciences in 2001 and consulted over 25 of the Fortune 500 between 2001 - 2005. Fitts guest lectured at Harvard on the topic of data visualization in 2003. He raised over $16M in venture capital between the years of 2002 - 2005. In 2007 he was featured in the Stanford Executive Briefings. Between 2000 - 2003, Fitts served on the Board of Advisors for InterVivos and the Computer Technology Industry Association (CompTIA). Since 2005 he has worked with Microsoft leading their global business intelligence and Information Worker strategies.

Since 2009, Fitts has served on the Board of Advisors of the Execution Premium Community (XPC), the world’s premier global online membership community of strategy and performance management practitioners, sponsored by Harvard Business Publishing. He is also featured as a Global Thought Leader on the XPC, leading the Strategy 2.0 series.

Websites about Joey Fitts:


Page last updated: 10:08am, 31st Oct '09