Heloise (pseudonym of Ponce Kiah Marchelle Heloise Cruse Evans, nee Cruse)

US household advice author and columnist

wrote column "Hints from Heloise" 1977--, books "Help! from Heloise" 1982, "Heloise's Beauty Book" 1985, "All-New Hints from Heloise: A Household Guide for the '90s" 1989, "Heloise: Hints for a Healthy Planet" 1990, "Heloise: Hints for All Occasions" 1995

daughter and successor of Eloise Cruse Reese