1906 – Born on the 7th of June in Cincinnati, Ohio.
He worked as advertising and promotion manager at Look magazine.
1941 – Dane began work as advertising promotion manager for the New York radio station WMCA.
1944 – Opened a small advertising agency bearing his name, Maxwell Dane, Inc.
1949 – He founded Doyle Dane Bernbach (DDB) with James Doyle, and Doyle’s friend William Bernbach.
1971 – He retired from DDB.
2004 – Dane died in his New York in his home on 8th of August.