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Bernbach, William(Bill)
1911 - He was born on the 13th of August in Bronx borough of New York City.
1966 - He was one of the founders of Doyle Dane Bernbach.
- He directed ad campaigns such as "Think Small".
- Bernbach was noted for his devotion to creativity and offbeat themes.
- He was the first to combine copywriters and art directors into two-person.
- Notable campaigns of Bernbach's are "We Try Harder" (Avis Car Rental), "Mikey" (Life Cereal), "You Deserve a Break Today" (McDonalds), and "It's so simple" (Polaroid).
1982 - William Bernbach died on the 2nd of October in New York City.
1966 - He was one of the founders of Doyle Dane Bernbach.
- He directed ad campaigns such as "Think Small".
- Bernbach was noted for his devotion to creativity and offbeat themes.
- He was the first to combine copywriters and art directors into two-person.
- Notable campaigns of Bernbach's are "We Try Harder" (Avis Car Rental), "Mikey" (Life Cereal), "You Deserve a Break Today" (McDonalds), and "It's so simple" (Polaroid).
1982 - William Bernbach died on the 2nd of October in New York City.
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