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Bernbach, William

Born: 1911 AD
Died: 1982 AD
Nationality: American
Categories: Businessmen

1911 – He was born on the 13th of August in Bronx borough of New York City.

1966 – He was one of the founders of Doyle Dane Bernbach.

         – He directed ad campaigns such as "Think Small".

         – Bernbach was noted for his devotion to creativity and offbeat themes.

         – He was the first to combine copywriters and art directors into two-person.

         – Notable campaigns of Bernbach’s are "We Try Harder" (Avis Car Rental), "Mikey" (Life Cereal), "You Deserve a Break Today" (McDonalds), and "It’s so simple" (Polaroid).

1982 – William Bernbach died on the 2nd of October in New York City.