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US pollster and statistician
chairman of journalism department at Drake University 1929-1931
founded American Institute of Public Opinion 1935 in Princeton, New Jersey, and originated Gallup Polls
vice-president of Young and Rubicam advertising agency 1937-1947
wrote "Public Opinion in a Democracy" 1939, "The Pulse of Democracy" 1940, "A Guide to Public Opinion Polls" 1944
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- "Polling is merely an instrument for gauging public opinion. When a president or any other leader pays attention to poll results, he is, in effect, paying attention to the views of the people. Any other interpretation is nonsense."
- "I could prove God statistically."



